1. It Suits All Skin Types – but Especially Sensitive and Problematic Skin
Mineral makeup is made with natural ingredients that are free of potentially irritating chemicals, so its major benefit is due to what it lacks including preservatives, synthetics, alcohol, chemical dyes, fragrances, and gluten.
2. It is Light and Breathable
Mineral makeup binds to the natural oils on your face creating a layer that sits on the surface rather than being worked into your skin like traditional makeup does. It doesn’t clog your pores with chemicals that can cause inflammation, blemishes and dryness. Not only does it feel more lightweight and breathable, it is also healthier for your skin.
3. It Gives an Even and Smooth Appearance
When applied, mineral powder blends seamlessly with the oils on our skin to create a sheer, even layer that does not sink into wrinkles and fine lines which can cause an aged appearance. Mineral also have reflective properties that bounces light off the skin, delivering a soft focus effect and great coverage. You can increase coverage by building up additional layers.
4. It Provides Long-lasting wear
Mineral powder is resistant to heat and water, so even if you sweat, cry, or need to deal with unpredictable humid weather, it will be more likely to stay put than traditional makeup that melts, cracks and leave a trail of sweat and tears on your face.
5. It has a Long-lasting Shelf Life
Since the ingredients used in mineral cosmetics does not encourage bacterial growth, its shelf life is much longer than other conventional makeup brands. Also, a little can go a long way, just a small amount of mineral powder can give basic coverage, so your products can last many uses.
6. It has Built-in SPF
Mineral makeup protects your skin by creating a barrier between the skin and free radicals, and provides natural SPF which many other makeup products don’t have.
IDUN Mineral Makeup
IDUN Minerals is a Swedish beauty brand that is pharmacy exclusive in Sweden, meaning they fulfil the strongly regulated pharmacy quality controls and the ingredients in the assortment are approved and maintain high quality. Look out for their products at Sense of Touch!